Tuesday, 12 April 2011

My SWOT analysis

My strengths - I have developed a great understanding in my digital skills and have been able to apply this to my creative work. I have seen a difference in quality of my work since learning the new skills, this will also help in my portfolio work.
I have better knowledge of agencies and their clients around the North East and London. My knowledge  has improved because of the contact we have be exposed to by our new course leader Neil. He has aloud us to meet people within industry, by having them come in to visit and give us guidance or we would go out to there work place. I feel this has helped me greatly to understand how the business works.

My weaknesses - I Still do not feel prepared to go into industry because I know I still need to find a new creative partner now that my current partner wants to go back home to Wales to work. This may set me back from getting a job for a while as agency's prefer to hire teams. So I am going to have to take some time to build a new portfolio with another creative partner before I am able to start applying for jobs.

Opportunities - Many doors have been opened for me this year, and I now know what kind of direction I would like to take my career. I have been able to visit agency's in both Newcastle and London. The difference in agency's are really big and it has made me realise I would like to work down in London. Without these opportunities I maybe still wouldn't know where I would like to go after my degree.
The facilities I have access to at Newcastle College are a great help too, I have been able to learn all the correct digital skills I will need to have, ready for when I go into industry.

Threats - I know the industry is a very tough place to get into, and I know it is also very competitive. This will be a really big threat to me because I know it is not nice to not be able to get a job. Another big threat will be that there is people around who will be better than me and maybe have more experience than me. I am going to try and not let these problems bother me as I am very passionate about this business and I will work very hard to get into the industry.



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