London - RKCR/Y&R

This was the second visit I have had to Y&R, I loved it just as much as the first time. The difference this time was we got the chance to present our work to the placement team there.
We were set a brief for Interflora and the proposition was 'Get Flowers Delivered'. I struggled to think of an idea which wasn't so obvious. So Hannah and I started to think of strap lines instead. We usually leave those till last because its neither of our strong points but I was quite happy with the one we chose, it was simple but effective. Deliver a smile. We thought that it suited the brand and no matter what reason you receive flowers, whether is a happy or sad situation you always get a warm feeling and smile.
When I presented our idea the creative team liked the line but was a bit unsure about the art direction as we used a characterised smile which went into a lady's office and then dispersed into a big bunch of flowers. So me and Hannah have decided we will look back into the brief and see what other direction we could go down.