London - Ogilvy

We went on a visit to Ogilvy to visit there digital lab and have a tour around there building. Ogilvy was nothing like I had expected, it was totally different to any other agency I have visited or researched about. It was very corporate, although it was creatively decorated and clean cut. There was an open passage way which was filled with all of the awards Ogilvy have won in the past.

I found the digital lab very interesting. There was all sorts of creations which you could interact with. A lot of the things they were still in the process of completing though but you were still able to see what they would do. My favourite was the interactive table although it does cost £3000!! It was like a giant iPad but on a table. When we first went in it was an image of the bottom of the sea, with sand and stones with the water slightly moving with the fan that was on next to it. When I touched it it made water circles like real water would. It was very impressive, we then started to play on it and opened up lots of different games and apps.