Monday, 11 April 2011

London - Advertising Standards Athority (ASA)

When I first found out that we would be visiting the ASA I wasn't really looking forward to it, thinking that it would be a typical 'boring, sitting in a room while somebody talks' lecture.
How wrong was I!
I really enjoyed the visit, I found it really intresting and could have sat there for a few more hours listening about banned adverts, and the complaints they have recieved.
The ASA deal with all the complaints about any advertisments, whether is its a TV ad, billboard or print ad. They are the ones which set the rules which all advertisers must obide by.

One advert by Bacardi, which we were shown from a few year ago would not be aloud to be shown now because it is suggestive in the way that you are going to have a good time when alcohol is used and good things happen to you. It is a good advert though I really like it.



This Bacardi advert is again funny and I really like it. It gives off the same impression but it isn't breaking any rules which the ASA have.

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