London - Mother

Mother was the first agency we visited when we arrived in London. Both the first year and second year's were going to Mother but it was only my year, the second year, who was presenting work we had produced from the brief they had set us.

When I walked up towards the agency it looked really good, it was in some kind of back street and it was painted all black with lovely graffiti down the side. Inside it was like a converted warehouse, it was all concrete and metal poles, but decorated with extravagant red colours and gold frames. The reception area wall had photos of everybody mothers in old fashioned gold frames which I think is a brilliant idea.

This brief was for www.moneysupermarket.com, and if I'm honest, it was very hard. All that was going through my head was 'the meerkats'! As you know that is the biggest competitor for money supermarket. So many ideas went through mine and my creative partners mind, but everything that was coming out seemed 'obvious'.
In the end I suggested doing something with a family where the kids always out smarted the adults, Hannah then asked if I had ever seen the programme 'Outnumbered'. I hadn't, but for most of the afternoon we sat watching clips on YouTube. It was the way I had thought about the advert in my head. This is the idea we went for in the end, we would have it as a TV advert and had different scenarios for the different products you could get on the website.

When it came to actually presenting I was really nervous as my partner Hannah wasn't there and it was my first time presenting without her. Plus it was such a good agency which i would love the opportunity to work in one day. My presentation went well, but they were not over fussed on the idea. They didn't really seem to like anyone's really, well not to a standard which could be used. Everyone needed more development and work.