London - Saatchi&Saatchi

Saatchi&Saatchi was the last visit we made in London. Susan Hails was the creative who we were presenting our San Miguel campaign too. The agency was very striking and smart, I was really attracted to it from the out side. Susan took us through the agency and out the back to the company's bar which is were we presented as the room which she originally had planned was out of use. I didn't mind though because the bar was beautiful and had some catching advertisements on the walls.
My idea was based around the strap like Hannah and I came up with, 'Sip. Savour. San Miguel.' I really like it but we did struggle with the art direction. We ended up going with places where you would most like to spend your time enjoying a cold beer like by the beach or in a park with beautiful scenery.
When I presented my idea, she really liked the thought behind it but she admitted it wasn't quite there yet, which Hannah and I knew. She suggested using my thoughts but applying it to a interactive online kind of advertisement. So we are going to take this advice and develop our idea so we are able to use it for our portfolio.